Instagram reels have altered the face of Meta’s photo-sharing platform. The way it has emerged as a strong contender against TikTok and led the overall Instagram experience, I suspect, there is barely any internet user left who hasn’t spent hours scrolling through these brief videos. As someone who almost does so continuously, I can say that it has made content creation a full-fledged career. In fact, the list of the top 20 most-watched reels on Instagram so far (July 2024) has some repeating names and astonishing numbers.
1. ‘Take the picture by BGMI x Hardik Pandya (1.6 billion+ views)
Battlegrounds Mobile India (BGMI) collaborated with Indian ace cricketer Hardik Pandya for a promotional campaign in September 2023. The reel provides a video perspective following Pandya as he prepares for a photoshoot. Pandya announces his debut in the world of battlegrounds as he prepares to achieve the man of the match glory here as well. Watch the high-energy reel to feel the enthusiasm of the titan taking on the mobile game.
2. Flex Your New Device by BGMI (1.4 billion+ views)
Does your new phone have BGMI? No? Then it is of no use, claims this advertising clip. The video shows a happy son approaching to show his new phone to his father who is busy fixing a table. But the dad inspects the device and dismisses it. Despite the son discussing its latest features, he is unimpressed, and when the son says there’s no BGMI, the parent uses it to balance the table.
3.Behind the scenes of Epic Worlds by Samsung Mobile (1 billion+ views)
Samsung Mobile’s ‘Epic Worlds’ is a splendid cinematic video shot with a Galaxy S23 Ultra.The short film features Wednesday star Emma Myers, highlighting Galaxy’s power to create cinema-like visuals. This project demonstrates the prowess of the handheld device and the endless possibility of mobile content creation.
4. ‘Play Pure’ by BGMI x Ranveer Singh (876 million+ views)
Bollywood’s vibrant powerhouse Ranveer Singh’s collaboration has resulted in one of the most Instagram reels. The clip shows a spot boy narrating a scene to Singh from behind. But the actor’s replies leave him puzzled. It is later revealed that Singh was engrossed in playing BGMI. His infectious smile and the style by which he says “Get ready to play pure” makes the clip so appealing to fans and players.
5. Flex Your Phone friendship edition by BGMI (840 million+ views)
Another cool clip by BGMI to showcase your phone is among the top 5 most-watched reels on Instagram. The short video shows two buddies standing on a balcony during Diwali celebrations.One of them presents their phone to the other who lets it fall, saying it’s worthless. When asked why, he replies that without the BGMI app, the phone is insignificant.
6. ‘Has anyone seen the football?’ by Muhammed Riswan (548 million+ views)
Hailing from Kerala, India, football trickster Muhammed Riswan is not just a pro with his kicking tricks but also masters the art of going viral. No wonder he has exceeded the figures attained by Khaby Lame as well. While most of his reels have surpassed the million-view mark, ‘Has anyone seen the soccer? remains a classic. In this mere five-second-long video, Riswan kicks a football into a waterfall and the camera shows it tumbling off some rocks before finally disappearing behind the cascade. The reaction at the end is unmissable!
7. ‘Sure we can send you that’ by Samsung Mobile (330+ million views)
Samsung takes another podium position with the ‘Sure we can deliver you that’ reel featuring BTS idol J-Hope. The promotional video with the K-pop star sent the internet into a commotion in no time. It has a very simple idea — just J-Hope posing for a selfie with his captivating smile. But the Korean tech company hit the roof by leveraging the craze and love from the massive BTS ARMY. They never fail to hype the group and this proves the ensemble’s global stardom.
8. ‘Epic Worlds’ trailer by Samsung Galaxy (327+ million views)
Beyond doubt, Samsung is the master of advertising and it has grasped the mantra of attracting Instagram audiences to its reels. Watch it for some mesmerizing cinematic scenes and experience the sheer power of the phone lens.
9. ‘The CUTEST thing ever occurred at the END of the video’ by Aurélien Froissart (301 million+ views)
If you enjoy some melodic music and browse through such related material on the app, there’s no way you have missed the talented Aurélien Froissart. The popular social media creator has taken over the internet with his amazing piano-playing expertise. A glimpse through his profile will show he takes up song invitations from strangers from all over and translates them into beautiful piano pieces.
10. ‘Mobiles Homeoffice’ by Lorikbun (299+ million views)
Remote working systems have expanded the scope to travel while you are on the job. One of the most exceptional lifestyle, fashion, and travel content creators, Lorik has taken this idea notches higher. As he skis on a snow-clad mountain, his collaborator lies down and offers a chair of sorts for him to sit and take a call. Quite a daredevil act, the Instagram clip is sure to conquer your midweek blues and rouse the travel-lover in you.
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