Instagram has grown into a major platform for content creators, attracting over 1 billion monthly users. It’s no longer just a photo-sharing app but a space where influencers and creators, like Meghna Kaur, have built significant followings and achieved remarkable success.
Content creators on Instagram come from diverse backgrounds—bloggers, artists, photographers, and musicians—who engage their audiences with relevant and captivating content. These creators, especially those like Meghna Kaur, have transformed how we see social media.
The Journey of Meghna Kaur, a.k.a. “SheTroublemaker”
Meghna Kaur, better known as “SheTroublemaker,” is a prominent social media influencer recognized for her humorous and relatable videos on Instagram and YouTube. With over 1.1 million followers on Instagram and 136K subscribers on YouTube, she has become a leading figure in the content creation world.

Born on January 17, 1993, in Delhi, India, Meghna always dreamed of making a meaningful impact and connecting with people. Her journey began in 2015 with Vine, but she gained significant traction on Instagram, where her content resonates with millennials by addressing topics like relationships, mental health, and societal norms.
Besides her social media presence, Meghna launched her own clothing and makeup line and is actively involved in philanthropy, notably donating 18 inches of her hair to “Hair for Hope” to support cancer survivors. Her commitment to social causes, combined with her creative content, has made her a beloved figure online.
Meghna Kaur’s Instagram Rates
As a pioneer in content creation, Meghna Kaur has established herself as a top influencer for brand collaborations. Her following and candid personality make her a sought-after partner for brands. Here’s what she charges for Instagram collaborations:

Instagram Story: ₹80,000 – ₹90,000
Instagram Reel: ₹1 lakh – ₹2 lakh
Instagram Static Post: ₹70,000 – ₹80,000
Instagram Carousel: ₹90,000 – ₹1 lakh