Wrogn has turned into one of India’s most recognised youth fashion brands, which is known for its bold designs, trendy casual wear, and strong tie-in with modern street style. When people think of Wrogn, the name that comes to mind is Virat Kohli. But many are curious as to whether he is the sole founder of the brand or not. We will look at the Wrogn brand owner’s story, the brand’s journey and the people behind its success.
Who is the Owner of Wrogn?
In 2014, we saw the launch of Wrogn, which has Virat Kohli at its core, as a co-creator and key stakeholder. The brand, which is out of Bengaluru-based fashion company Universal Sportsbiz Private Ltd (USPL), founded by Anjana Reddy and Vikram Reddy, took off. Although Virat Kohli is heavily involved in the brand’s image and style, the day-to-day running of the business is handled by USPL, which has proved to be a very successful mix of celebrity influence and fashion know-how.
How Wrogn Started
The concept behind Wrogn was to present young Indians with fashion that sets them apart. Instead of following traditional fashion trends, the brand pushed for individuality and confidence. The out-of-the-box spelling of “Wrogn” instead of “Wrong” reflects the brand’s take, which is to go against the grain and do things in a different way.
Starting out in men’s casual wear, the brand soon expanded into shirts, t-shirts, jeans, jackets, footwear and accessories. Today, Wrogn products are available all over India via exclusive stores, major retail outlets and online shopping platforms.
Virat Kohli’s Role in the Brand
Unlike most celebrities who just put their name out there, Virat Kohli has been very much a part of the Wrogn story. He’s brought his persona, fashion sense and lifestyle into the brand, which in turn has shaped Wrogn’s image. From doing the promo campaigns to giving input on design, his engagement has helped Wrogn connect with India’s youth.
As a cricket fan, I have always looked up to Virat for his play and personality. His aggressive at times yet very much in control, style of play is also present in the way he styles himself. Also, during the IPL, it is easy to see the confidence he exudes in his games and business ventures.
What Makes Wrogn Different?
Several factors have brought Wrogn to large scale.
- Trendy modern casual wear for young adults.
- Affordably priced as compared to many international fashion brands.
- Strong brand image, which is a reflection of Virat’s personality.
- Introduction of new lines as fashion trends change.
- Wide access at physical and online stores.
These attributes have built out a dedicated customer base that is national in scale.
Business Growth and Expansion
Since we launched, Wrogn has seen great growth. Universal Sportsbiz has been putting the brand’s retail into larger markets at the same time as they grow the online business. Also, we have brought in major investors, including strategic funding from Aditya Birla Fashion and Retail, which is behind our plans for the future.
Today, Wrogn is a player that has emerged as one of India’s leading youth fashion brands, which also goes up against many well-established domestic and international clothing labels.
Product Range
Wrog, which has a large product range including:
- Casual shirts
- Printed and solid t-shirts
- Jeans and trousers
- Jackets and hoodies
- Sneakers and casual footwear
- Wearables, wallets, belts, caps and also other accessories.
The brand is always putting out new collections that are on point with what’s in fashion at the moment; also, they are very much into that young and energetic vibe.
Conclusion
Wrogn is a brand that goes beyond what you see in celebrity-backed clothing labels. It is a success story of the partnership between Virat Kohli and Universal Sportsbiz Private Limited, which weaves together sports, business and fashion innovation. Virat’s active role along with the strong business base put forth by USPL has shaped Wrogn into one of India’s most popular lifestyle brands. By 2026, the brand is still growing; they are putting out trendy and affordable fashion that young consumers who value confidence, individuality, and modern style can really get into.
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