Not Your Type is a talented digital animator and content creator who has had great success on YouTube, all while keeping to the background of anonymity. In very little over a year, this artist has gained an amazing 4.9 million subscribers and has achieved millions of views, with his in-depth stories and animated tales, which capture audiences.

Identity in the Shadows

Choosing to keep a low profile was a purposeful decision. Out of the public eye, the animator sought to put the art at the forefront of the feelings, the stories, the characters, not the face that goes with them. This approach we find is that the work speaks for the artist, which in turn forms a better connection with the fans through what we all experience together, rather than through personality.

Inspiration and Creative Roots

Breaking into animation was a passion that was discovered in my teen years. With an affinity for global animation styles of the West, I put my own spin, which included Indian humour and everyday life elements. I looked to popular Indian voices like Carryminati, Ashish Chanchlani and Bhuvan Bam for inspiration, which I in turn used to develop a signature style that is, at its base, very relatable and cultural.

Rapid Rise: Strategy and Development.

During the early days, there may not have been a grand strategy, but we saw great success from the use of authenticity and experimentation. We grew out of that, which saw us put out a variety of content, which over time we shaped through collaboration, mostly with our younger brother, and also our willingness to try out new narrative structures and animation techniques. That which we did was very much an organic and iterative process, which in turn saw a very unique animated character come out of it and do well on the platform.

Staying Relatable to the Youth

At the core of “Not Your Type” is what the creator’s own in-depth experience of the Indian teen scene brings to the table. Going through the post-teen years himself, he uses broad-based issues that are familiar to all: school stress, peer competition, and the mixed bag of teen joys. It is these common threads from his past that he weaves into his animations, thus connecting with a wide audience of viewers in India.

Creative Hub in Kolkata

In the case of Delhi and Mumbai, which were also in the running, the animator went for Kolkata to set up his studio. This was a choice which we made after careful thought into finding a pool of creative and like-minded people who are at the forefront of redefining animation in India. Here, our team, which is a mix of diverse perspectives, continues to grow and push creative boundaries, which in turn fosters growth.

Authenticity in a Sea of Branding

In the world of YouTube, which can often see personal brand over content, “Not Your Type” does it differently. The creator in this case sees authenticity in full, unfiltered self-expression, not in putting on elements of what passes for real. By staying true to personal style, he has built a brand on connection and sincerity instead of image.

Emotionally Charged Storytelling

In the world of storytime animations, what you see is what the creator lived and felt at that moment. They bring to life their experiences with great emotion and a dash of creativity, which in turn presents the viewer with videos that are as close as it gets to sitting by a friend who is sharing a very personal memory, only they are animated. This simple yet very transparent approach is what makes his content so impactful.

Audience Connection and Appreciation

Through long stretches of silence and at times of break from the public eye, the fans’ support is constant. Audiences value the artist’s privacy and are patient for new material. This mutual respect, which also grows out of the use of honesty in putting an emotional connection in the work, is what forms the tie.

Shaping India’s Animation Future

In addition to entertaining audiences, “Not Your Type” also aims to inspire a new wave of creators. He desires his story to motivate folks to produce their own stories, play with animation, and put their voice into a developing creative community in India. He hopes to develop Indian Animation, and make a global footprint.

Advice for Young Animators

Play with different forms of animation, sharpen your storytelling skills, and take time to explore what you do best. Be yourself, and begin to play with your own animation style.